PROFESSIONAL LIFE

Experienced Commercial Executive in the Food & Beverages, Medical Devices and FinTech sectors, with a strong FMCG background.

Skilled in building proficient teams and upgrading practices to modern industry standards. Led various complex global projects, demonstrating expertise in international business and strategic decision-making. Well-versed in financial and commercial analysis.

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Employment overview

2019 - currently

Private Investor

FinTech Consultancy

CEO/CBDO @ BMP Global Group

Legal and compliance-focused FinTech consultant, investor, and CEO with a strong track record in developing financial licensing frameworks, delivering turnkey banking integration solutions, and advising on SaaS platforms for financial institutions. Specialized in regulatory strategy for payment institutions, banking-as-a-service (BaaS), and legal structuring in the crypto space. Additionally involved as a pro bono advisor in MedTech innovations, particularly in image recognition-based technologies.

2021 - 2023

TONUS ELAST

Chief Executive Officer

Drove significant profit growth in a previously struggling company. Led the restructure and transformation of a medical devices and compression textile manufacturer (MD Class I). Managed a business with around 10 million Euro turnover and 200+ employees. Oversaw the production of top-notch compression stockings, fixtures, and bandages, distributed to 30+ countries and managed affiliated company abroad.

2016 - 2019

ORKLA CONFECTIONERY & SNACKS

Commercial director

Member of the executive board

Led complete commercial operations for domestic sales, export markets, and retail networks of renowned brands such as Laima, Selga, Taffel, Staburadze, among others. Managed 80M Eur annual revenues and 23M Eur annual budgets. Served on the Executive Board of related companies: Orkla Logistics Latvia SIA and Saldumu Tirdznieciba SIA. Oversaw commercial aspects of a substantial supply chain restructuring project. Key in doubling EBIT in two years, sustaining +10% YoY growth. Successfully launched new products, accelerating market entry and boosting company standing in crucial sectors (snacks, biscuits, confectionery, bakery). Introduced innovations driving revenue growth, resulting in the "Orkla Growth Award 2018." Significantly contributed to post-M&A team, culture, and skill development. Streamlined internal planning and communication. Expertly pursued new business opportunities, delivered impactful feedback to departments, and embodied corporate values. My "Practice what you preach" approach fostered trust and enhanced team dynamics. Managed a 200-member team.

2011 - 2016

MONSTER ENERGY DRINKS

Regional director Southern Europe

Commenced as the Regional Manager for the Baltic States, positioned in Riga, Latvia, for a new entrant in the beverages market. Strategically cultivated relationships and business models with distribution partners, actively engaging with local sales and marketing teams. Rapidly elevated Monster Energy drinks to the second-largest player in the market, rivaling Red Bull. Oversaw complete P&L responsibility for a business generating around 2.5 million Eur in annual revenue. Building on Baltic success, transitioned to the role of Regional Manager for the Baltics & Poland, stationed in Warsaw, Poland. Successfully reversed a two-year sales decline and repositioned the brand within the distributor portfolio, achieving over 100% sales growth and markedly improved business planning processes. Managed a business generating approximately 5 million Eur in annual revenue. In 2015, appointed as Regional Director for South Europe, headquartered in Vienna, Austria. Held accountability for Austria, Switzerland, Hungary, and Adriatic markets. Following the acquisition of Burn Energy Drink (formerly Coca-Cola owned), assumed responsibility for a business generating approximately 16 million Eur in revenue.

2000 - 2011

NESTLÉ

Commercial director Baltic States

Member of the management board

Commenced as the Head of Nestlé's Representative Office in Latvia, stationed in Riga, Latvia. Undertook complete country-level P&L accountability and adeptly managed a team of 15 members, encompassing key account managers, field sales personnel, and trade marketing professionals. Orchestrated route-to-market restructuring initiatives, orchestrating distributor transitions and introducing new ERP platforms. Achieved a remarkable 3-year CAGR of +22% in sales by 2008. Since 2009, acknowledged for significant contributions to business development, I have been appointed as the Commercial Director for the Baltic States. In this capacity, I led a team comprising three country managers, and relocated on an expatriate assignment to Vilnius, Lithuania. Successfully guided the team through the challenging economic downturn of 2009-2010, employing crisis management strategies while maintaining consistent EBIT levels. Spearheaded multiple international customer management projects and introduced best practices in customer engagement, leadership models, and comprehensive ERP migration alongside other digital solutions. Managed a business generating approximately 40 million Eur in annual revenue, achieving a 3-year CAGR of +16%. My scope of leadership extended to a team of approximately 40 professionals.

1997 - 2000

PROCTER & GAMBLE

Customer Service & Logistics Manager Baltics & Belarus

Embarked on my professional journey at P&G Germany in Frankfurt, a thrilling initiation into the corporate world. A pivotal phase involved steering business transition to Latvia, wherein I was instrumental in founding and solidifying customer service operations within the Ordering-Shipping-Billing department. My profound engagement with process intricacies swiftly translated into remarkable performance, facilitating the seamless setup of a new ERP system. Recognizing my acumen, I was swiftly elevated to a managerial role. As CS & Logistics Manager, my purview encompassed inbound goods operations, procurement, and distributor warehouse activities. I orchestrated the implementation of innovative stock replenishment solutions for our distribution partners, elevating invoice precision, delivery reliability, and optimizing working capital utilization. Leading a team of 7 adept professionals, I efficiently managed a logistics budget of around 3 million USD annually.